A while back I set up a survey for my followers on twitter to get an idea of their age ranges. More recently Aoife Ross @aoifebeefah asked the twitterverse if there were any figures of the age ranges of the folk using Twitter in the Northeast of England to prove that Twitter was not the exclusive realm of teens. I directed Aoife to my blog post of the results of my previous survey and suggested that she ran a survey of her own. Somehow I managed to end up offering to create the survey myself!
The survey had 7 simple questions:
- I am... [male/female]
- I am between the ages of...
- What do you do through the day?
- What do you use Twitter for?
- Would you be interested in attending the TyneTwestival?
- What is your email address?
- May I send you an email if I have any more questions or questionnaires that I think you would be interested in?
The last two questions were only in there to help ensure that all the responses were unique and add some simple "usage" controls to the email addresses all the respondents have kindly entered.
The other questions were to help us get an idea of the kind of demographic that is using Twitter in the Northeast of England. The survey has had 122 responses from 272 unique clicks on the SnipURL link and an additional 50 clicks from the bit.ly URL. That is a very impressive 38% response rate and I thank you all for taking the time to complete this short survey and for passing it on to your family, friends and colleagues.
So lets now have a look at the results:
Question 1 : I am.... Male/Female
I expected the number of guys to be higher than the ladies using Twitter. I also know that there a large number of you ladies out there on Twitter every day. I'm very pleased to see that 42 of the 120 responses were female.
Question 2 : My age is.... (The one that shows that Twitter isn't a teen phenomenon)
An amazing 64.75% of the people responded are between the ages of 26 and 40 years of age! Only 12.3% of the replies were by people between 11 and 25. 17% of the responses that were between 26 and 35 years old where female and 31% were men. An additional 25% of the responses where by men and 11% where by women between the ages of 31 and 40, leaving a fairly small percentage in of replies from people in the other age ranges.
Question 3 : What do you do through the day?
There's no graph for this question I'm afraid. Leaving the question and answer open means that the answers I got were also very open. The responses that folks gave were anything from "ummm" to "Political/Community Activist and campaigner" with "Homemaker", "Research Scientist" and "Office Monkey" in between. I've generalised the responses you all gave, with the help of my wife, so the figures I'm about to give are far from scientific. One thing can be said, Twitter is predominantly used by the IT crowd. 50 of the 120 responses were from people with web and IT related roles. Don't let this put you off of using Twitter though. Other responses came from photographers, editors and writers, engineers, PR and marketing, accountants, students and people from the research, education and learning sectors, film and media, directors and entrepreneurs, construction and engineering, sales, fashion design, health and tourism, as well as the previously mentioned activists and homemakers. This is a very diverse set of careers and I'm sure that it will only get more diverse as time goes by.
Question 4 : What do you use Twitter for?
I found it quite interesting that pretty much everyone uses Twitter for networking and socialising. I did a bit of cross referencing of the responses to see if I could say something like "all the ladies are using Twitter for gossiping err I mean socialising", but actually the numbers show that the uses by gender are 1 in 3. In other words, the same percentage of male to female responders are using Twitter for socialising, networking, marketing and work. The distribution of usage by age group shows that the 26 to 30 and 31 to 35 age groups use Twitter for socialising and networking more than any other age group by about 10% and for work by about 5%.
I had expected that more people would be using Twitter for marketing. However only 37% of the responses said they use it for marketing.
62% of you are using it as part of your work, which, personally, I'm really pleased to see. Twitter has been and still is a great resource for like-minded individuals who can be of great help in your daily business, whatever that business might be.
Question 5 : Would you be interested in attending the Tyne Twestival?
76% of you said you would be interested in attending the Tyne Twestival, which I'm sure that Aoife will be very pleased to hear! If you haven't already, please do make sure you head over to the Tyne Twestival website, http://newcastle.twestival.com/, to purchase your tickets for the event on the 25th of March.
This year's Tyne Twestival is being held at The Tyne bar in the Ouseburn and is sponsored by Northern Film & Media, emailcloud, admiral pr & marketing, Better Brand Agency, Thomas Jackson Photography, the bigger picture, Sharpe Recruitment, Emma's Boutique, Fudge and Your Film digital film production. If you're reading this and you aren't from the Northeast of England, Twestival is a global event, so you should take a look on http://twestival.com/ to find your local Twestival event.
The Twestival is in support of charity "Concern". Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty, for whom every day is a fight for survival. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Their mission is to help people living in extreme poverty achieve major improvements in their lives - improvements they can sustain without ongoing support. The money raised by the Tyne Twestival will go towards helping Concern fund building and renovating schools for the poorest and most vunerable children.